Cheers! The Drinks Summit

Our one-day event dedicated exclusively to the world of beverages will place on 15th October 2024 in the Business Design Centre in London. Powered by Joelson.

Join us 15th October 2024 at CHEERS! The Drinks Summit, powered by Joelson where you’ll discover the opportunities and immense potential within the beverage industry and super boost your business growth.

From functional waters and bubble teas to CBD drinks and low-calorie craft beers, the beverages market is booming! The value of the UK alcoholic drinks market reached a whopping £50 billion in 2022, with sales forecasted to reach £60.9 billion in 2026.

If you're an ambitious drinks challenger brand looking to accelerate your brand and meet like-minded founders, inspiring industry icons and drinks buyers, this event is not to be missed.

Location: Business Design Centre, Islington, London

Who is it for?

A one day deep dive for no & low, softs, juice, plant, dairy, functional, alcoholic and RTD challenger drinks brands to gather and explore the latest opportunities in drink

What’s on?

  • Taste and Rate Bar

    See how your drink fares in our Taste and Rate Bar, a chance for your product to be peer-reviewed. Showcase your beverage to everyone attending the Summit, check out what others are doing and how your products look in context and get feedback from fellow producers!

  • Meet the Investor

    Feeling overwhelmed when it comes to finding investment? This is your chance to connect with a curated group of seasoned F&B investors who are actively seeking the next big thing in the drinks world.

  • Get Listed at the Pitching Zone

    Pitch to some of the top national drinks-focused buyers at the Pitching Zone. Don’t miss out on this golden opportunity for a private 1-to-1 meeting with a retail buyer, where you can share your story and showcase your awesome product.

  • Unrivalled Industry Networking

    Network with 600+ passionate drink brands and beverage obsessed investors, buyers and service providers. The Summit offers a unique opportunity to meet like-minded entrepreneurs and make valuable connections.

  • 8 + hours of Practical, Actionable Advice

    Hear real-life examples from 20+ trail-blazing keynote speakers and panellists who are shaping the future of the drinks industry. Our speakers will share their success stories (and their missteps!) and offer guidance on how to thrive in the drinks industry. Leave the Summit with a mind overflowing with fresh ideas and inspiration.

  • Happy Hour Social Drinks

    Crack open a refreshing drink and unwind at our Happy Hour Social Drinks. Join us for post-event drinks where you can mingle with like-minded entrepreneurs and continue the conversions ignited during the day.

“A huge thank you to the organisers for a great event - easily the best in the sector. A fantastic way to catch up with friendly faces, see who's making waves in the sector and inspire business to be a force for good in the future."

Anna Wood, Founder of Juxfood

"If you're a founder, thinking of becoming a founder, or part of a challenger brand team, I can't recommend the Bread & Jam events highly enough. They're always full of vibrant souls and switched on heads."

Biff Burrows, Founder and Managing Director of Biff's Plant Shack