Bread & Jam Festival 2024

The biggest event of the year for food & drink entrepreneurs is back. Join us in the Business Design Centre in Islington on 16th-17th July and don’t miss out on this game-changing festival!

Pitching Applications Now Open •

Pitching Applications Now Open •

What can you expect?

• 70+ hours of groundbreaking, industry content packed full of trade secrets

• Meet 60+ industry experts and network with 100s of emerging brands

Pitch to 25+ retailers like Selfridges, Whole Foods, Co-op and more.

Pitch to investors live on stage - get your product in front of Angels, VCs, Private Equity and Family Offices who are actively looking to invest in challenger brands. Applications open soon.

• Get your products reviewed and showcase your products at our Producer’s Shop

• Sense power of community connecting with other challenger brands from across the UK

Who should attend?

Founders of challenger FMCG brands interested in accelerating the growth of their business

Early-stage entrepreneurs who want to understand the opportunities in the food and drink industry

Team members of fast FMCG brands looking to up-skill and gather industry insights

Scaling FMCG brands keen to secure their next supermarket listing

What’s happening this year?

  • The Pitching Zone

    Apply to pitch to a wide range of retail and foodservice buyers and wholesalers at the event. Applications now open.

  • Tasting Panel

    Book a slot to get feedback for your products from retail buyers at the Tasting Panel in the Marketplace. Available for purchase now alongside your ticket.

  • The Advice Bar: Meet The Experts

    Understand your point of difference and positioning with the help seasoned industry experts at The Advice Bar in the marketplace. Available for purchase now alongside your ticket.

  • Producers' Shop

    Showcase your product for free to all delegates at our Producers’ Shop. You donate products to the Producers’ Shop and during the event, delegates can browse and purchase items. All proceeds go to charity.

  • Keynote Speakers

    These are the people who have really made waves in the industry. there will be over 70+ hours of groundbreaking content and shared trade secrets.

  • The Marketplace

    Explore the marketplace to see 50+ service providers who support food & beverage brands. They might be the answer as to how you grow to the next level.

  • FMCG Masterclasses

    The FMCG masterclasses will arm you with the skills and knowledge you need in the three key areas of running a challenger business: sales, marketing and operations. Enhance your expertise in thsese comprehensive sessions. Whether you're a soloprenuer or a head of department with a growing brand, there will be something for you in these tiered topics.

  • Round Tables

    Get the latest know how from seasoned industry experts in an intimate, small-group setting. Engage in meaningful discussions, receive personalised advice, and walk away with actionable strategies you can implement right away in your business

Get Listed - Apply to The Pitching Zone

Thanks to our sponsor NielsenIQ, you’re able to apply to 25+ food halls, national and international super markets, foodservice buyers and speciality retailers below. Applications close on Monday 8th July at 10am. All applicants will be contacted by 5pm on Thursday 11th July.

Are you interested in partnership oppportunities?

Don’t just take our word for it

“I joined the very first Bread & Jam Festival 8 years ago and it’s amazing to see that it continues to bring together and inspire food & beverage brands today. The event is like no other - the networking opportunity and camaraderie it brings is absolutely invaluable for challenger brands.

— Rushina Shah, Insane Grain

“As a food startup, this was the best investment I made last year both financially and time-wise. From a personal point of view, it was incredibly inspiring and seriously useful to be in the same room as so many founders in the same boat.”

— Andrew Walker, TeaRex

“Thanks to Bread & Jam, we were able to get pitching slots with 2 national supermarkets before we had even launched our product . So grateful to Bread & Jam for being such spectacular facilitator.

— Yogita Joshi, Gudness